Branson association could bring Clydesdale Bank into ‘disrepute’, admits owner

Written by Oliver Wade
06/08/2018

Clydesdale Bank’s owner has recently confessed that Richard Branson and his associates could bring the bank’s brand into “disrepute”, ahead of its proposed takeover of Virgin Money for £1.7bn.

In its prospectus, Clydesdale Bank and Yorkshire Bank owner CYBG commended Branson, but warned that, should any of his prospects not go to plan, it would risk damaging CYBG by association.

Branson is so entwined with his brands that it is feared that his exit from the business or his eventual death could have a detrimental effect on CYBG’s public perception.

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