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Judges 2024

Chair of the judges: Adam Cadle, Editor, Corporate Finance News, Insurance Asset Management and MoneyAge  
Annabel Brodie-Smith, Communications Director, Association of Investment Companies (AIC)
David Butcher, Founder & Director, Communications and Content
Bella Caridade-Ferreira, CEO, Fundscape
Reuben Overmark, Senior Policy Adviser, Retail Markets, The Investment Association

Image titleChair of the judges: Adam Cadle, Editor, Corporate Finance News, Insurance Asset Management and MoneyAge   
Adam Cadle is a business and finance journalist with over ten years’ experience, and is currently the editor of Insurance Asset Management, MoneyAge and Corporate Finance News. He previously worked as deputy editor on Pensions Age and European Pensions. Adam has chaired a number of award judging panels and conferences over the years both in the personal finance and insurance asset management spaces. He is a graduate from Sussex University with a BA honours in French and History and is NCTJ qualified.

Image titleAnnabel Brodie-Smith, Communications Director, Association of Investment Companies (AIC)
Annabel Brodie-Smith is Communications Director at the Association of Investment Companies (AIC) and has worked at the Association since November 1997. Her role focuses on communicating the uses and benefits of investment companies to the media, opinion formers, advisers, wealth managers and private investors. Annabel frequently comments in the media on investment issues and is passionate about financial education and board diversity. Prior to joining the AIC, Annabel worked at Hill & Knowlton, the PR Agency on the Athens 2004 Olympic bid and other clients. She obtained a B.A in Geography from LSE/King’s College in London and an M.A from Syracuse University in New York.

Image titleDavid Butcher, Founder & Director, Communications and Content
David Butcher is a communications professional with a long experience of adding enterprise value through engaging messaging, thought leadership and reputation management. He is managing director of Communications and Content – a specialist communications consultancy for investment and financial brands – and has worked in the sector for nearly 25 years. He started his career in specialist consultancies, such as Lansons, advising companies on strategic and tactical issues, and held a number of senior roles at blue chip investment businesses, including Fidelity International and M&G Investments. He writes regularly on financial communications in the trade media.

Image titleBella Caridade-Ferreira, CEO, Fundscape
Bella has 20 years’ experience in the research and analysis of the UK, European and Asian fund management industries. In 2010, she established Fundscape, a research house specialising in the end-to-end analysis of the UK fund industry. Fundscape is the publisher of the Platform Report, widely regarded as the platform industry’s official data source. Prior to setting up Fundscape in 2010, she worked for Lipper FMI as Global Head of Research and Publications and was the author of numerous publications and reports including the popular European and Asian Data Digests, the Fund Market Profile report series and the UK Platform guide. Early in her career Bella worked in investment banking and then a London-based consulting firm where she specialised in market entry strategies for fund managers.

Image titleReuben Overmark, Senior Policy Adviser, Retail Markets, The Investment Association
Reuben Overmark is a seasoned financial services and government affairs professional with over 13 years of expertise across the UK, EU, and the US. He currently serves as a senior adviser for retail markets at The Investment Association where he leads strategic industry initiatives relating to consumer investments. Reuben has a built a strong reputation for influencing policy changes and driving positive outcomes with prior roles at the Association of British Insurers, on Capitol Hill and on several successful political campaigns in the US.



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