The number of people saving regularly into ISAs with Hargreaves Lansdown has risen 40% in less than two years, to 74,010.
In November, the number of people saving regularly into stocks and shares ISAs with Hargreaves Lansdown hit a new high of 74,010.
This is up 24% since November last year, and 40% since January 2016.
The average sum invested each month is also up – from £304 at the beginning of 2017, to £312 in November.
Hargreaves Lansdown personal finance analyst Sarah Coles said: “Regular monthly savings are a great way to get into investments. Instead of needing a large lump sum to get started, you can invest from £25 a month: less than £1 a day.
“By drip feeding your money into stock market ISAs, you will also take advantage of their downs as well as their ups, through what’s known as pound cost averaging. If you invest a fixed sum every month you will be able to buy more units when a fund’s value falls, providing the potential for greater profits when they have risen in value.”
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