MorganAsh partners with FWD Research to support Consumer Duty requirements

MorganAsh has partnered with FWD Research in a bid to assist firms in meeting the vulnerability requirements of Consumer Duty.

FWD Research conducts specialist surveys across a firm’s client base to understand the prevalence of vulnerability, aligning with the MorganAsh Resilience System (MARS).

The MARS is a platform that provides an objective and consistent way of assessing and monitoring vulnerable characteristics. The system is then able to generate a resilience rating, similar to a credit score, alongside real-time management information and reporting.

The partnership brings together two approaches which supports firms in delivering relevant management information for Consumer Duty board reports, which is due in July.

Managing director at MorganAsh, Andrew Gething, said: "It’s really exciting to be joining forces with FWD Research to use two complementary approaches towards consumer vulnerability in a unified way. Both approaches have their own strengths and each works well with the other.

"Our partnership underscores how MorganAsh's expertise in consumer vulnerability management software complements FWD Research’s capabilities in running customer outcomes and vulnerability surveys. Working together, we can provide comprehensive solutions to financial services firms to meet regulatory requirements – and better serve their customers."

The partnership comes as the Financial Conduct Authority (FCA) continues to review how firms approach and treat customers in vulnerable situations. Previously, the regulator had voiced concerns about firms repackaging existing data, or those firms who still report few or even no vulnerable customers.

The FCA has already encouraged firms to prioritise board reports as this, and the data behind it, will be a key tool in determining a firm’s compliance with the rules.

Consumer Duty lead at FWD Research, Martin Grimwood, added: "Our partnership with MorganAsh provides clients with a robust two-stage vulnerability evaluation framework.

"By combining two different but complementary approaches, the framework ensures that clients can first identify how prevalent different vulnerabilities are within a customer base, develop appropriate strategies, and then apply those strategies operationally to customers who need them most. We are delighted to be working with colleagues and MorganAsh, who are undoubtedly leaders in their field."



Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.