News in Brief w/e 16 March 2018

Written by Oliver Wade

Leeds Building Society extends shared ownership funding

Leeds Building Society has announced that it will be lending on more properties on a site, up to a maximum of ten sites or 25% of available units, whichever is greater, to support the government’s affordable housing policy.

Leeds Building Society director of product and distribution Jaedon Green said: “We helped a record 13,000 people buy their first home in 2017 and, as an expert lender in shared ownership, we continue to support this important pillar of the Government’s affordable housing strategy.”

Trussle rebrands as ‘The Home of Home Ownership’

Trussle has rebranded as ‘The Home of Home Ownership’ in a bid to “shake up the industry through a people-focused approach”.

Trussle enlisted Ragged Edge to help them with the rebranding with the theme of “opening doors” in mind, making use of a colourful palette and “playful” illustrations.

Ragged Edge CEO Max Ottignon commented: “We worked with the Trussle team to create a brand that could stand for far more than finance. Trussle opens doors at every stage of the home ownership journey. This led to a brand idea - Open Doors - that could manifest itself across every area of the business - from design, to product development, to customer service.”

Unilever confirms move to Rotterdam

Unilever has announced that it will be moving its legal base to the Netherlands, but insisted that Brexit has played no part in their decision.

The Share Centre investment research analyst, Ian Forrest, comments on what this means for investors, saying that it still maintains its “buy” recommendation for low-risk investors.

Unilever has also stated that its’ London and New York listings will remain.

Aubrey Capital Management launch ‘bespoke’ service on Ascentric Platform

Aubrey Capital Management has launched a new “bespoke” fund management platform in partnership with Ascentric.

The new offering will sit alongside Aubrey’s existing platform, launched last year, with the minimum investment amount being £250,000 and an expected management fee of 1%. Aubrey’s existing platform requires a minimum amount of £500,000

Aubrey investment director Chris Sutton commented: “This expansion will allow advisers to access a tailored or specific investment strategy for part or all of a client’s platform assets while retaining the benefits, reporting options and client control that Ascentric provides.”

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