Over three quarters of advisers fearing compliance and regulatory robo-advice threat

Just over three quarters (76%) of advisers are worried about possible long-term compliance and regulatory challenges linked to robo-advice, while two out of three fear robo-advice solutions will not provide the best advice for clients, a nationwide survey has shown.

Prudential's survey showed that 40% of advisers are worried about their firms losing out to technological-based solutions and more than half (54%) say robo-advice is suitable only for clients with smaller funds.

However, adviser attitudes to robo-advice have changed in the past year, and 69% now believe technological-based solutions can help to close the advice gap. A similar study last year showed fewer than one in five (17%) believed robo-advice would help.

When it comes to launching their own versions of robo-advice over the coming year – 41% of advisers said they or their firm had plans to offer robo-advice solutions alongside traditional services.

Nearly half (46%) said offering robo-advice will help their business grow by enabling them to help clients with smaller funds compared, with just 27% who disagree.

Prudential’s business consultancy for advisers head Paul Harrison said: “Many advisers remain sceptical about the risks and rewards of robo-advice, although improved technology can bring greater efficiency, reduce costs and help advisers to serve clients better while continuing to run viable businesses.

“However, views are changing rapidly as technology expands. Advisers will need to adapt to prove the ongoing value of bespoke advice and benefit from the opportunities technology offers.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.

NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

Advertisement