Forty-seven per cent of adults in the UK are unaware of the schemes helping FTBs get onto the housing ladder, according to new research from Trussle.
The online mortgage broker surveyed 2,001 people across the UK and found that there’s widespread confusion over the Help to Buy ISA, Help to Buy Equity Loan and Shared Ownership schemes.
While 53% of surveyed adults were aware of the home ownership schemes available, 47% were completely unable to identify them. Furthermore, only one in five adults across the UK were able to correctly name at least one of the three main schemes.
Overall, the survey found 58% of people believe home ownership schemes are too complicated to understand, and among those aged between 18 and 34 years, the figure rose to 64%. Just 8% of responding adults thought the schemes were easy to understand.
Trussle CEO and founder, Ishaan Malhi, commented: “This research uncovers the scale of misunderstanding around the existing housing schemes designed to help FTBs onto the property ladder. Significant numbers of people feel locked out of homeownership and this lack of awareness around their options is simply making things worse.
“The truth is that the complexities around homeownership, including mortgages, present a wider industry problem around clarity.”
Trussle announced it has designed a tool to help savers understand all the available home ownership schemes, with a questionnaire that confirms eligibility and offers guidance on the criteria needed for each scheme.
Malhi added: “We’ve built a home ownership tool to help people try and navigate these schemes and find out which they could qualify for.
“We will shortly be introducing specialist teams of brokers to specifically manage applications via home ownership schemes too – but education for FTBs should be more widely accessible.
“If these schemes were simplified, prospective buyers would be more likely to understand the options available to them, more quickly. We want all FTBs to feel properly supported on their home ownership journey and maintain any momentum in today’s already tough market.”
Latest News
NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?
The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.
Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.
The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.
© 2019 Perspective Publishing Privacy & Cookies
Recent Stories