The Personal Finance Society (PFS) has launched a new good practice guide to explain how financial advisers might assimilate value-based investing into their client recommendations where appropriate.

The PFS has reported that the guide will include a link to a bespoke “conversational tool” across three levels, each tailored differently to suit adviser capabilities. Within each level, there is a series of “easy-to-follow” exercises that will enable clients to “clearly articulate” their preferences on investments that create impact.

PFS chief executive Keith Richards: “For some time now there has been evidence of a growing interest in schemes that incorporate a ‘value-related’ component, with more than half of individual investors expressing an interest in social impact investments.”

“We are aiming to provide guidance on, and give an overview of, this growing market – including recent government and regulatory activity – to help those investors with an interest in social impact investing to align their savings, pensions and investment with their personal values.”

Minister for civil society MP Tracey Crouch echoed similar comments, adding: “The UK is a pioneer for social impact investment and this guide supports our commitment to make it easier for people to invest in this way. I urge every financial adviser to take a look at the guidelines and help their clients invest in a way that can help make a positive impact on issues they care about.”

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