Almost half (46%) of UK families say they are considering ESG investments as part of their discussions with their financial advisers, findings from Prudential UK have revealed.

Prudential’s UK Family Wealth Unlocked report suggested that COVID-19 has shifted people’s outlook on the environment.

The report looked at intergenerational planning and wealth transfer among advised families, and found that global disruptions global disruptions have raised concerns for almost a third (31%) of respondents.

More than a quarter (26%) of advised families also said they are more worried than ever before due to the uncertainty the pandemic caused.
 
The research, based on a sample of 1,000 advised families, also revealed that 39% of consumers, who have or currently seek financial advice, confirmed they expect to change the amount they invest in ESG Investments in the next five years.

Prudential UK said that this suggests a growing appetite among families for greater understanding and awareness of alternative portfolio options, as well as guidance on how to invest sustainably to help the planet, environment, and society.

“The desire to live more sustainably is accelerating,” said Prudential UK investment expert, Catriona McInally.

“While it’s hugely positive to see increasing appetite for ESG investing, this does mean we all need to become more informed. It’s important that investors fully understand the ESG investment landscape and particularly the performance of those funds.”

McInally added: “But as almost half of advised families surveyed confirmed that since the pandemic they are keen to explore responsible companies and funds, there’s a big opportunity for advisers. Incorporating ESG into the adviser-client discussion can ensure that client values are considered and embedded into the investment portfolio without concern of potentially sacrificing growth longer term.”

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