Defaqto has launched a pilot of its new independent Consumer Duty profiles for selected product providers in the personal pension, SIPP and adviser platform space.

The profiles are now available in Defaqto Engage and Centra, software used by over 30% of UK financial advisers.

Having announced them earlier this year, Consumer Duty profiles form part of Defaqto’s commitment to assisting advisers to make smarter financial decisions in the changing regulatory environment.

They enable advisers to compare products, funds, or DFM portfolios in a peer group on the same basis using the same data. The documents will enable advisers to report on the target market of the product in question, as well as understand who is not in the target market.

The initial providers include abrdn, AJ Bell, Aviva, Curtis Banks, Fidelity Adviser Solutions, LV=, Prudential, Quilter, Scottish Widows, Standard Life, Wealthtime and XPS Self Invested Pensions across the three product areas.

“These newly launched profiles will provide enhanced due diligence for an adviser, and complement the documents available from providers,” commented head of insight at Defaqto, Paul Tinkler. “Defaqto is the market leader in product research, with over 40 personal pensions; 100 SIPPs and over 30 advised platforms on Engage and Centra.

“Each of our Consumer Duty profiles is structured around the four key outcomes the FCA set out in the rules and guidance: namely ‘products and services’, ‘price and value’, ‘consumer understanding’ and ‘consumer support’.

“Where the data can be clearly compared to other propositions, we have calculated the average for numeric values, and ‘most common’ or mode for non-numeric values within Defaqto Engage. This clearly shows whether a product is in line with its peers in the market, allowing an adviser to easily tell if a product offers fair value, complementing a provider’s own statement.”

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