The Intermediary Mortgage Lenders Association (IMLA) has announced that Netcall has become the latest associate member to join the trade body.

The addition takes IMLA’s total membership to 51 full members and 15 associates.

Netcall’s AI-powered automation and customer engagement tools support over 600 organisations across the financial services, local government and healthcare sectors. The firm’s Liberty Platform allows clients to create solutions that enhance customer engagement and drive growth, with many clients in the mortgage and adviser sectors.

IMLA stated that Netcall’s appointment marks a continued period of growth for the trade association for the mortgage sector as new lenders, building societies and associate members join in 2022.

Netcall account director – financial services, Alex Ballingall, commented: “We are very pleased to join IMLA as their latest associate member and are looking forward to taking part in the networking events and Expo, contributing our perspective as a leading customer services expert.

“We believe that the lending industry needs to take a customer-centric approach, transforming legacy systems with the use of emerging technologies. Building trust with existing and potential customers is crucial for a lender’s success and, as part of IMLA, we can help share this message across the industry.”

IMLA executive director, Kate Davies, added: “The addition of Netcall to IMLA reflects the growing diversity of our membership as we unite building societies, banks and other lenders with businesses that are offering pioneering new solutions to improve mortgage services.

“We look forward to working with Netcall, and to hearing their contributions to our industry roundtables as we work together to produce effective outcomes for our members, the wider-industry and, ultimately, homebuyers.”

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