Four in five homeowners would use a broker if buying first home again

More than four-fifths (81%) of UK homeowners who bought a property in the last 12 months would use a mortgage broker if they were securing their mortgage again, according to the latest figures from Legal & General’s Mortgage Myths campaign.

The figures highlighted the fact that consumers who have already gone through the mortgage application process recognise the value that brokers provide.

Interestingly, the research found a similar level of appreciation amongst first-time buyers too. Three-quarters (75%) of those intending to buy their first home in the next six months said they would be likely to seek the advice of a broker when securing their first mortgage.

The Legal & General Mortgage Club’s research also found that consumers are more likely to use a mortgage broker if they have specialist circumstances. More than seven in ten (71%) of those surveyed said they would be likely to seek advice from a broker if they had a poor credit rating, while 62% would turn to use a broker if they were self-employed or worked as a contractor. Additionally, over two-thirds (67%) would be likely to speak to a broker about buy-to-let mortgages.

For those who had made a recent purchase, over half (53%) of all respondents used a mortgage broker because it gave them access to a wider range of mortgage deals. The results correspond with the improved product choice that brokers offer, providing consumers with access to 30,482 products compared to only 3,408 for those who go direct.

Legal & General Mortgage Club’s survey also found that consumers were turning to brokers for a straightforward, painless mortgage application. A third (33%) of respondents said using a broker removed the hassle of filling out forms and applications, whilst 36% said that using a broker provided them with reassurance of talking to someone.

Legal & General Mortgage Club director Kevin Roberts commented: “These figures should come as a positive message for mortgage brokers across the UK, showing that there is clearly a recognition amongst consumers about the value of professional advice, whether they are an existing homeowner, a first-time buyer, a borrower with a complex income or a prospective landlord.

“For first-time buyers in particular, the process of buying a home and securing their first mortgage can be a daunting one. By speaking to a broker, these buyers won’t just benefit from the knowledge and insight that an intermediary can offer, but will also have access to thousands of great mortgage deals to fit their needs.

“However, while this is clearly positive news, there are still buyers out there that either remain unaware of the role of a broker or who have misconceptions about the value they can provide. As an industry, we need to reach out to these consumers and use campaigns like Mortgage Myths to showcase the important role that brokers play in helping borrowers across the UK.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.