Howsy study reveals best BTL rental threshold for landlords

The highest rental turnover that UK landlords should invest in the buy-to-let (BTL) market is in the £901 to £1,200 rental price threshold, according to new analysis by Howsy.

The lettings management platform revealed this is the best chance that landlords have at renting their property, having analysed data on rental turnovers across each UK postcode and how this varied depending on the average rental cost.

The £901 to £1,200 rental price threshold was home to the highest level of monthly rental turnover at 74%, although at 73%, demand was also high in the £601 to £900 threshold.

Howsy revealed the next highest rental turnover levels can be found at both the £300 to £600 and £1,201 to £1,500 rental price thresholds.

As the average monthly rent in areas then starts to climb from £1,500 towards £2,101+, the research showed that the percentage of monthly rental turnover starts to fall – with areas home to an average monthly rent of £2,101+ having a monthly turnover of just 29% in rental properties.

“The profitability of a BTL investment can hinge on a whole host of factors but perhaps the most important is the ability to actually fill the property with a paying tenant,” commented Howsy founder and CEO, Calum Brannan.

“As a result, rental turnover can provide valuable insight to landlords on where best to invest to ensure consistent and high demand for their rental home.

“When it comes to this turnover in relation to average rental prices, the bottom to middle of the market seems to be the safest bet, with demand from the ‘average renter’ far higher than those in higher price brackets.

“This also provides some reassuring reading to landlords that rental demand is alive and well for the average tenant whether that be at a lower threshold in more northern regions of the ‘average’ at £1,000 plus in London.”

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