Increasing client base revealed as biggest priority for 42% of brokers

Forty-two per cent of brokers have suggested the biggest priority for their business is increasing their client base, according to research from Mortgage Brain.

The mortgage technology expert hosted a virtual event, which attracted more than 800 registrations, and revealed that increasing the client base was the most popular response amongst brokers.

Quizzed on what consumer trends they believe will have the biggest impact on their own mortgage process, respondents highlighted the increased need for help for self-employed buyers as well as the shifting stamp duty thresholds, with each sharing top spot and taking 37% of the votes. 
Looking at technology and what sort of innovation would make the biggest difference to their business, Mortgage Brain said that half of the delegates voted for ‘an aggregated affordability platform that uses data from lender calculators’. 
Mortgage Brain sales and marketing director, Neil Wyatt, commented: “The appetite among advisers to continue to develop their skills and build even more successful businesses is undiminished, despite the difficulties of 2020.

“It’s hugely encouraging that they are already looking to the future, both in terms of how to bring in new clients and also what issues are likely to be the priorities for those new clients.”

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