The Mortgage Climate Action Group (MCAG) has rebranded to the Green Mortgage Advice Initiative (GMAI), the Association of Mortgage Intermediaries (AMI) has confirmed.

The move has been made to give “greater emphasis to the purpose of the group”, the AMI said.

Set up in 2022 by mortgage advice businesses to act as a source of support for intermediaries, the group then expanded in 2023 and with the support of AMI has grown into a cross-industry project with a focus on helping advisers and their clients consider the energy efficiency of their properties and the mortgage options available.

Rebranding to the GMAI will build on the work already started by the group, the AMI added, which has seen major distributors work together in partnership with lenders, surveyors, sourcing systems, and compliance specialists.

Managing director of Alexander Hall and chair of the GMAI Steering Committee, Richard Merrett, commented: “Since the formation of this group it has been phenomenal to see the collaboration between a huge number of individuals from a variety of different businesses to drive the green agenda forward.

“We want to continue to make our work as accessible and inclusive as possible to maximise our impact; rebranding to the GMAI is a natural step in raising awareness, as we look to deliver more and more practical support on this crucial topic.”

AMI chief executive, Robert Sinclair, added: “The pooling of knowledge and ideas via the GMAI will give our industry a realistic chance of meeting the expectations of government, regulators and consumers.”

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