Mortgage search volumes up 80% in January

Overall mortgage search volumes by advisers increased by almost 80% in January, new analysis from Legal & General Mortgage Club has revealed.

The club’s SmartrCriteria data shows that demand among new buyers remains a strong driver of activity.

L&G’s data showed that first-time buyer searches jumped by 91% compared to December. This was paired with a rise in searches on behalf of first-time landlords, which climbed by 63%. 

Searches for those with gifted deposits also grew by 88% in January, indicating that much of the demand could have been backed by the Bank of Mum and Dad. Similarly, searches for landlords with gifted equity grew by 82%, which the mortgage club also suggested could indicate that those in the buy-to-let market may be benefitting from financial support from family members to boost their borrowing power.

Mortgage searches on behalf of borrowers with complex finances also soared between December and January, with the SmartrCriteria data revealing that searches by advisers for lenders willing to accept borrowers with an unsatisfied default jumped by 157% over the last month.

“There is still healthy demand in the mortgage market, but there are also signs that the cost-of-living squeeze is beginning to drive some borrowers to remortgage or find alternative mortgage solutions that help them better manage their finances,” commented L&G Mortgage Club director, Kevin Roberts.

“Advisers will have a critical role to play in helping many of these borrowers to secure a new fixed rate mortgage or find a lender that is willing to support those with more complex circumstances.

“When advisers are dealing with these volumes, or with a case that doesn’t quite fit lender criteria, the role of technology cannot be overstated. Automating processes such as administrative tasks can give advisers back time to focus on helping borrowers secure the right mortgage for their needs. Our research tools continue to be an ally to intermediaries, and we remain committed to helping support brokers through new tech where we best can.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.

NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.