Haysto, a new mortgage broker platform, has announced its launch to the market and will specifically target the self-employed and those with a bad credit rating.

The broker said it wants to make mortgages possible for the rising number of people currently “locked out” of the market.

Haysto, which has described itself as an alternative to traditional lenders and automated online mortgage platforms, said it will uncover specialist mortgages often not available to people with complex situations.

The platform will then match each customer to a broker with both expert knowledge of these mortgages and proven experience of making mortgages possible for people in their situation.

Research carried out by Haysto as part of its launch, which quizzed 2,012 UK adults in November, found that 22% of people who are turned down for a mortgage blame their bad credit history, while 17% think it’s because they run their own business.

“Self-employment and poor credit histories are on the rise in the UK, so a growing number of people applying for mortgages simply don’t fit the traditional financial mould,” Haysto co-founder, Paul Coss, commented.

“Many are being rejected by traditional lenders and online mortgage brokers that can’t see past their situation, while others will be put off from applying at all.

“We want to help everyone access their dream home. Even if they have been rejected before, there are specialist lenders and brokers specifically for self-employed and bad credit mortgages who can help.”

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