Number of prospective homebuyers rises in January

The number of prospective house buyers has increased by more than a quarter since January 2019, while supply of available housing has fallen, new data published by NAEA Propertymark has revealed.

The professional body for estate agents announced the number of house hunters registered per estate agent branch increased during January – rising by 22% from 313 to 382 – which was the highest figure seen since September 2019 when there were 387 prospective buyers registered.

Year-on-year, NAEA Propertymark reported that housing demand increased by 29%, up from 297 house hunters per branch in January 2019.

The data also revealed the number of properties available per member branch had fallen from 41 in December, to 38 in January, which was the lowest tally since June 2019 when it stood at 37. Year-on-year, the supply of housing showed a marginal rise from 36 in January 2019.

Furthermore, the number of sales agreed per member branch rose by a third, from six in December to eight in January, while the number of sales made to first-time buyers remained the same during the month, at 29%. Year-on-year, NAEA Propertymark found this was an increase of three percentage points from January 2019 when the number of sales made to the group stood at 26%.

NAEA Propertymark chief executive, Mark Hayward, commented: “It’s positive to see the New Year has brought some much-needed confidence to the market, with a significant increase in demand from house hunters following the General Election result.

“As the Spring Budget fast approaches, we hope to see housing as a priority for the new Chancellor. A clear strategy is needed to tackle key issues such as stamp duty costs, which needs to be addressed in its entirety to encourage more frequent moves, improve affordability and relax punitive financial tax on home movers.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.

Air and the role of later-life lending
Content editor at MoneyAge, Dan McGrath, spoke to the chief executive officer at Air, Will Hale, about the later-life lending industry, the importance of tailored advice and how technology and obligations have shaped the sector.


Helping the credit challenged get mortgage ready
A rising number of borrowers are finding it harder to access mortgages due to being credit challenged - whether that’s from historic debts, a county court judgment, or having little to no credit history.

In the latest episode of the Mortgage Insider podcast, Phil Spencer is joined by Eloise Hall, Head of National Accounts at Kensington Mortgages, and Alastair Douglas, CEO of TotallyMoney.

The future of the bridging industry and the Autumn Budget
MoneyAge content editor, Dan McGrath, is joined by head of marketing at Black & White Bridging, Matt Horton, to discuss the bridging industry, the impact of the Autumn Budget and what the future holds for the sector.