Attitude Financial Services has announced the launch of a new financial advice proposition targeted at the LGBTQ community.

British gay lifestyle magazine Attitude and Attitude Financial Services chief executive Darren Styles has partnered with Blueprint South West managing director Dawn Gale and director Ian Meekins to create the firm.

Attitude Financial Services offers wealth management, mortgage, retirement planning and protection advice from a range of advisers who are allies of the LGBTQ community and is an appointed representative of Quilter Financial Planning.

Commenting, Darren Styles said: “It’s this desire for normalcy for our community that led me to become the first gay owner of Attitude magazine back in 2016. It’s the want to protect our community’s most vulnerable that led, in 2018, to the creation of an Attitude Magazine Foundation that has already raised nearly £200,000 for LGBTQ causes.

“And it’s the peace of mind I found in organising my own financial well-being that has led me – alongside partners Ian Meekins and Dawn Gale, with the support of the renowned Quilter Financial Planning network – to create Attitude Financial Services now.”

The idea for the firm was prompted by a desire to give the LGBTQ community access top financial advisers who understand their personal background without making them feel “alienated or different” due to their sexuality.

Gale added: “While the financial services needs of the LGBTQ community are no different to anyone else, due to the industry historically not being as inclusive as possible, there are a huge group of people who could stand to benefit from financial advice but don’t seek it out.”

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