Confidence returns to UK’s PRS – Rely

Confidence is returning to the UK’s private rented sector, Rely has stated, as landlords begin to feel more optimistic about the future.

The buy-to-let (BTL) lender’s Landlord Leaders 2025 study found that 62% of landlords now feel optimistic about operating as a landlord in the future, up from 47% in 2024.

Rely, which is part of OSB Group, stated that this marked improvement in sentiment across the sector suggests the market is stabilising and adapting, rather than retreating.

While it acknowledged that challenges remain, the proportion of landlords who are actively reconsidering their position in the PRS has decreased year-on-year from 29% to 24%.

The BTL lender stated the proportion of landlords who feel pessimistic about the future has also declined, despite persisting economic and regulatory pressures.

Furthermore, Rely said the research has highlighted a strengthening sense of purpose across the sector, with 62% of landlords said they provide a vital service to the UK by housing those who need it most.

Group lending distribution director at Rely, Adrian Moloney, commented: "We are seeing a clear shift in sentiment in the BTL space. Confidence is returning as landlords adapt to a new operating environment. This is a sector that is becoming more professional, more informed and more deliberate in how it responds to change.

"Rising optimism reflects landlords taking control of their businesses, seeking advice, planning for the long term and focusing on sustainability rather than short-term reactions. That matters not just for landlords themselves, but for brokers, lenders and tenants who all rely on a stable and functioning PRS."



Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.

NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

Advertisement