JPMorgan has announced plans to replace the Nutmeg brand and offer its services on a new wealth management and investment business JPMorgan Personal Investing.

The launch is expected to take place in November and will see JPMorgan Personal Investing continue to provide all existing Nutmeg products and services.

It will also include the addition of a wealth planner, whereby all JPMorgan Personal Investing clients will have access to a new wealth planner feature, which will act as a digital guidance tool for clients to track their wealth and plan financial strategies.

Clients with more than £250,000 invested with JPMorgan Personal Investing will also have access to a dedicated relationship manager.

Additionally, JPMorgan Personal Investing will launch a DIY investment platform from 2026, offering clients the ability to buy and sell their own shares, bonds, funds and other asset classes.

The move sees JPMorganChase looking to expand its footprint in the UK retail investment space to compete with market leaders.

Nutmeg was founded in 2012, with the digital wealth manager being acquired by JPMorganChase in 2021.

Following the launch of JPMorgan Personal Investing, the Nutmeg brand will be retired.

Commenting on the announcement, JPMorganChase chief executive, international consumer banking, Mark O’Donovan, said: "Consumers in the UK are world-leading in adopting digital financial services, and today is an important next step in the evolution of our offering in the UK market, leveraging J.P. Morgan expertise and heritage to provide consumers with exceptional investment products and services."

---