LBG appoints Moneyhub as data enrichment partner

Lloyds Banking Group (LBG) has selected Moneyhub to categorise all retail and non-retail transactions across the group’s customer base and brands.

Brands within the banking group include Lloyds, Halifax, Scottish Widows and Bank of Scotland.

This partnership will support customers to understand what they spend their money on and improve their digital banking experiences.

Moneyhub’s technology will categorise all of the bank’s transactions, including card transactions, direct debits, standing orders, transfers and faster payments for both income and expenditure.

The partnership leverages Moneyhub’s AI-driven categorisation and enrichment, trained directly by users for over a decade.

Group chief data and analytics officer at LBG, Ranil Boteju, said: "Partnering with Moneyhub will allow us to rapidly deliver far richer and more valuable insights for our customers.

"By combining Moneyhub’s advanced categorisation technology with our in-house GenAI expertise, we’ll improve the time and accuracy of transaction classifications, unlocking new products and services for our customers and providing real-time insights so they can make more informed financial decisions."

Chief commercial officer at Moneyhub, Dan Scholey, added: "We are delighted to be chosen by Lloyds Banking Group as their categorisation partner. Our extensive experience in transaction categorisation has enabled us to develop a highly accurate engine that will benefit LBG and its customers. We look forward to enabling the many use cases this partnership offers, helping LBG become more efficient, profitable, compliant, and customer-centric."



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