Willis Owen has been acquired by online investment adviser, Moneyfarm, taking the firm’s assets under management (AuM) to over £5bn.

The deal will see the provider of investment services add £680m AuM to Moneyfarm, in its third strategic acquisition in three years, following integrations with Profile Pensions and Wealthsimple’s UK arm.

The deal, which is set to complete in early 2025, will provide Willis Owen customers with access to Moneyfarm’s range of investment solutions, including managed portfolios tailored to personal goals and risk tolerance, a comprehensive wealth management services and access to technology designed to make investing seamless.

Willis Owen’s clients have been told that there are no immediate changes to platforms, services, or fees. However, over time, clients will have the opportunity to explore the expanded suite of tools and service on offer.

Co-founder and chief executive officer at Moneyfarm, Giovanni Daprà, said: "This acquisition marks a significant milestone in our growth journey and reinforces our mission to make investing simple and accessible. Willis Owen’s strong reputation and dedication to its clients align closely with our hybrid model, which integrates expert guidance with advanced technology to meet the evolving needs of today’s investors."

Managing director at Willis Owen, Jack Chapman, concluded: "This partnership could not come at a better time, as more consumers seek digital-first solutions that retain the human touch to help their decision-making. Joining Moneyfarm ensures our clients have access to an enhanced range of wealth solutions to comprehensively plan for their financial futures."

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