Mortgage Advice Bureau (MAB) has announced a "strategic stake" in provider of mortgage data and technology solutions, Dashly, adding to an already established partnership.

The investment is set to build on this partnership and is centred around Dashly’s mortgage monitoring platform, which experienced "significant growth in 2024" and now monitors over half of all UK mortgages.

The platform delivers real-time data and actionable insights, helping brokers enhance client engagement, improve retention and make better-informed recommendations.

The new phase of the partnership focuses on Dashly’s Lending Labs programme, which empowers lenders to design data-driven mortgage products and distribute them more effectively.

By leveraging data, Lending Labs makes matching borrowers with tailored products more feasible.

For brokers, this creates earlier opportunities to engage clients and advise on a broader range of innovative solutions.

Chief executive officer at MAB, Peter Brodnicki, said: "This strategic investment in Dashly is the natural evolution of a partnership that has already delivered excellent results. Mortgage Monitoring has been one of several initiatives that have transformed engagement and retention for our brokers, and Lending Labs represents the next step in expanding our capabilities with data-driven, personalised solutions. In a market where data and technology are critical, Dashly is the ideal partner to help MAB stay at the forefront of lead generation and mortgage innovation."

Founder and CEO at Dashly, Ross Boyd, added: "We are delighted and proud to have developed such a close partnership with MAB, whose values and approach align so well with our own. Their team’s commitment to innovation and delivering exceptional outcomes for brokers and clients has been inspiring to work alongside.

"This partnership has already achieved great results, and we’re excited to see it evolve further. Together, we’re creating real value for brokers, lenders, and homeowners, and this is just the beginning."

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