The Right DA Club has added protection and private medical insurance (PMI) provider, National Friendly, to its insurance panel.

As a result, Right DA Club members will be able to access National Friendly’s range of insurance products, which include income protection, accident-only income protection, PMI and over-50s life cover.

The PMI provider, based in Bristol, has recently launched a new, non-underwritten cover product, Friendly Shield, which is aimed at clients who may not typically be able to afford traditional protection products.

It includes income benefit of up to £2,250 for up to three months, accidental death benefit of up to £85,000 and access to a virtual GP.

Head of The Right DA Club, Chelsea Kiefert, said that there are "clearly large numbers of clients who have no protection or insurance cover, or “have cover insufficient for their needs and lifestyles".

She added that part of the firm’s focus is to work with providers to broaden the scope of advisers’ propositions in these areas, and to help them provide the right product solutions for a whole range of clients.

Kiefert stated: "Working with National Friendly ensures our member firms have access to such products, and a provider that can also help them grow their business, and ensure more clients have peace of mind across multiple areas. Through our network business we already have a strong relationship with the National Friendly team, and we’re now looking forward to replicating that with the DA Club."

The partnership comes as the Right DA Club announced a number of initiatives focused on the protection and PMI market to help member firms develop their business propositions in these areas.

Head of intermediary sales at National Friendly, Gifford Clay, concluded: "We at National Friendly are delighted to announce our new partnership with The Right DA Cub following the success of our collaboration with Group company, The Right Mortgage & Protection Network.

"This strategic alliance will significantly broaden our reach, allowing us to offer our innovative insurance products to those who have traditionally found it challenging to secure coverage. Together, we are committed to making insurance more accessible and inclusive for all."

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