Dudley Building Society has appointed Paul Purewal as head of intermediary relations. His appointment forms part of the society’s wider growth strategy for its intermediary channel. Purewal joined The Dudley on 1 January and brings more than 24 years of experience from Coventry Building Society, where he held a range of senior intermediary-facing roles across corporate, field and telephone distribution. Most recently, he spent over five years as corporate account manager, working in tandem with national and regional partners. In his new role, Purewal will focus on strengthening broker relationships, improving access to decision makers and ensuring the society’s lending approach and criteria are clearly understood across the intermediary market.

Pepper Money has made significant enhancements to its Pepper 48 residential and buy-to-let (BTL) product ranges. As part of the changes, the specialist lender has reduced rates by up to 0.35% across its two-, three- and five-year fixed products up to 85% LTV. As a result, its Pepper 48 five-year limited edition fix now starts from 4.79% with a minimum loan size of £350,000, while its two-year Pepper 48 light product starts from 6.04% at 85% LTV. Pepper Money has also introduced free valuations across Pepper 48 and Pepper 36 BTL products to support landlords and intermediaries, and the change applies to both individual and limited company borrowers.

Partners Wealth Management (PWM) has unveiled a new brand identity as it enters the next phase of its growth strategy. The firm, which boasts £6bn in assets for 6,000 private clients, said that the rebrand delivers a clearer articulation of its promise, which its one built around clear and personalised advice and is centred around what matters most to each client. While the firm’s brand and identity have evolved to represent its current and future ambitions, its core focus remains on delivering client-first financial advice. PWM said the new brand identity comes after it has witnessed a continued phase of adviser and private client growth, plus a series of acquisitions that PWM has made over the past year, including Eastcote Wealth Management, Navigate Capital Management and Johnston Carmichael Wealth.

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