Paradigm Protect, the directly authorised protection proposition from Paradigm Mortgage Solutions, has announced a new partnership with insurance solutions firm, First2Protect.

Members of Paradigm can now refer clients to the insurance solutions firm for access to its adviser support service, which offers a range of tailored household and buy-to-let (BTL) general insurance (GI) product options.

This cover includes non-standard properties as well as standard household insurance. Firms will also be able to access product webinars and automated case updates.

First2Protect said the new relationship with Paradigm would "simplify the GI process for its member firms", allowing "easy referrals" to its advisers.

Paradigm added that its new partnership was part of an "ongoing commitment" to delivering on Consumer Duty, supporting firms by offering them a range of third-party referral/signpost partners.

Director of protection at Paradigm, Mike Allison, said: "We’re acutely aware at Paradigm how Consumer Duty has shifted the environment for our advisory firms and how important it is that they can either offer GI product solutions themselves, or they have access to a quality referral partner who can look after the client, meet their needs, and ensure a positive outcome.

"Partnering with First2Protect allows us to deliver on the latter, and helps enhance the value we provide to our members. With First2Protect’s expertise, our members have another referral option which can help deliver the security and support they need in safeguarding their customers’ assets, while using their existing client base to deliver additional income streams."

Head of business development at First2Protect, Lee Denton, concluded: "We are excited to partner with Paradigm Mortgage Services to deliver meaningful support to their member firms and offer cover for their customers’ homes and investment properties. Together we’ll be able to support their growth and success."

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