Quarter of UK adults wouldn’t seek free financial advice, Canada Life finds

Almost a quarter (23%) of UK adults have said they would not seek financial advice, even if it was free, Canada Life has found.

As part of the UK’s financial planning week, Canada Life and AKG’s State of Flux report revealed that 45% of UK adults have never seen a financial adviser, and 21% who are not engaged with advice say they do not believe they have enough wealth to warrant seeing an adviser.

Canada Life and AKG also found that over one in 10 (11%) of those who do not receive advice do not trust financial advisers and 9% are ‘afraid of pushy sales techniques’.

Despite scepticism towards financial advice from some, 12% of UK adults said they regret not seeing an adviser and as a result, 35% are worried they now do not have enough money to fund retirement.

The results also found that over three in 10 (31%) have underestimated the impact of inflation, with the same number of people stating that they have lost money because they did not seek advice.

Managing director for retirement at Canada Life, Tom Evans, said: "Financial planning week marks an opportunity to discuss financial literacy and money management – and to address the advice gap. We are facing a pivotal moment where a significant proportion of UK adults say they aren’t willing to engage with financial advice and yet many share regrets later down the line for not doing so sooner.

"As an industry, we have a role to play in communicating the benefits of financial advice, and the value it has for consumers' current and future financial success. Now is the time to be bold and challenge the current status quo."



Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


AI, finfluencers and the future of broking
The mortgage industry is evolving faster than ever. In this MoneyAge video, we examine the opportunities and challenges redefining the broker landscape, from AI-powered lending and changing customer expectations to housing affordability, property supply and the rise of financial influencers. Our guest from Chorley Building Society shares practical insights on what brokers need to do to stay relevant and thrive in a rapidly changing market.

Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget

NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.