The UK's inflation rate fell dramatically to 0.3% in November from 0.7% in October, official figures show have shown.
The Office for National Statistics (ONS) said lower prices for clothing, food and non-alcoholic drinks made the biggest contribution to the fall.
However, games, toys and hobbies increased in price, partly offsetting those declines.
The figures reflect the fact that most of the country was in some form of COVID-19 lockdown during the month.
Analysts have also pointed to November's Black Friday sales, saying clothing retailers offered bigger discounts than usual this year.
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