Accord Growth Series, the free education resource for brokers, has reached 5,000 registered advisers.

Accord Mortgages, the intermediary lending subsidiary of Yorkshire Building Society, announced that its adviser figure had been secured in less than 20 months.

The lender said that its Growth Series, which is a toolkit of guides, blogs and podcasts, is updated constantly and provides insight on industry issues as well as tips for growing a successful business.

Accord launched the initiative in April 2018, intending to offer complimentary help to brokers with the support functions needed to establish and maintain a profitable business operation – such as SEO, social media, marketing and HR – and the firm said its initial response from brokers was overwhelmingly positive.

The content has gone on to cover a broader range of areas that includes advice on how to enter new markets, tips on maximising client retentions, as well as a series of resources on selling protection.

Accord director of intermediary distribution, Jeremy Duncombe, commented: “We are thrilled to have reached this milestone and to have reached so many brokers through the content we’ve created.

“The wealth of information now available means we know have an incredible resource which brokers love, and which the market recognises as one of Accord’s real differentiators.

“The Growth Series will continue to evolve in 2020, with lots of new topics to cover as well as some exciting extensions of the service which will continue to support advisers as they develop their business models to fit a changing market.”

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