Active Mortgages has selected intermediary platform Acre as its new CRM of choice.

Acre will be the core software supporting Active Mortgages’ advisers and their clients as they navigate specialist mortgage advice.

The move will see Acre’s tech utilised by Active Mortgages advisers to ease the daily admin and compliance burden by instilling greater efficiency and profitability across the advice journey and ensuring regulatory demands are met.

Founder and CEO of Active Mortgages, Gary Das, said: “We are living in a technology age and mortgage firms like ours must leverage to help us do the best for our clients, maximise profits and stay compliant.

“Acre comes out on top as a tech provider thanks to it being built with an understanding of how brokers work. It applies innovative approaches at every touchpoint – from lead generation all the way through to case completion – so we can focus more on the advice and less on the admin. Plus the way it is compliant by design means it's one less thing for us to worry about.”

CEO and founder of Acre, Justus Brown, added: “Gary and his team have an open approach to technology and understand that putting the right platform in place can lead to a raft of benefits. We are thrilled to be supporting Active Mortgages’ business and to bring a step change to their ways of working.”

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