AJ Bell has announced it is launching a new app-only investment platform for retail investors.

The new service, which will be called Dodl by AJ Bell, will come with an annual charge of 0.15% and no commission for buying or selling investments.

AJ Bell suggested the app will aim to “help people invest for their long-term goals”, and will offer an individual savings account (ISA), lifetime ISA, pension and general investment account. Customers will be able to set up regular investments and consolidate existing ISAs and pensions onto the platform.

The fund range will also consist of AJ Bell’s low-cost multi-asset funds, which cater for six different risk levels along with AJ Bell’s Responsible Growth fund, for people who want to invest with a responsible focus.

AJ Bell confirmed that Dodl will be a new platform for investors that will sit alongside its existing consumer platform, AJ Bell Youinvest.  

“Investing doesn’t need to be scary,” AJ Bell chief executive, Andy Bell, commented. “Dodl by AJ Bell is for anyone looking for a low-cost, easy-to-use investment app to help them meet their investment goals such as saving for a house deposit, holidays or retirement.

“The intuitive investment journey and streamlined investment range will appeal particularly to those that are new to investing and want a simple way to manage their investments.”

AJ Bell is aiming to launch Dodl during the first half of 2022.

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