Compare the Market has now directly integrated 14 loan and credit card brands onto its money eligibility platform and comparison service.

Since January, the comparison website has grown substantially in the cards and loans market, helping customers find more ways to save money.

Compare the Market said it is currently focused on increasing the breadth of money products and deals available to help customers make great financial decisions to suit their circumstances. The firm has recently welcomed brands such as Capital One, Admiral Loans, Zopa and Lendable, with more lenders set to join before the end of the year.

Directly integrating onto Compare the Market's enhanced eligibility platform enables lenders to deliver smarter lending decisions and personalised offers to its customers.

Chief growth officer at Compare the Market, Andy Hancock, said: “We’ve made considerable investment into our new money eligibility platform and good progress expanding our panel of credit cards and loans to ensure our customers are presented with a wide range of products and offers from trusted providers.

“We have successfully integrated 14 cards and loans brands enabling our partners to optimise their offering and improve customer choice. As our platform continues to grow, we are actively developing new services for lenders, further improving customer choice.”

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