Crystal Specialist Finance (CSF) has announced the launch of a long-term health and wellbeing campaign for the intermediary sector.

The specialist distributor suggested it is looking to help individuals identify and overcome stress, illness and loneliness, and said the campaign kicks off with a wellbeing survey which probes the current feelings of UK mortgage advisers and introducers.

Working in cooperation with mental health charity, Mind, CSF revealed that it will also download advice onto its website. The programme is led by CSF group sales and marketing director, Jason Berry, who indicated there will be a tiered approach to the support offered.

“I know it has been a difficult period for the intermediary sector so I would like to firmly establish the current industry sentiment then create a framework so effective support can be tailored to individual needs,” Berry said.

“Personally, I have been blessed to work in the financial services marketplace for over 25 years during which time I have experienced many incredible highs but also witnessed some terrible lows with people losing homes and their employment, today’s market will undoubtedly see all emotions magnified.

“The campaign has a serious and sustained intention and I am determined to ensure we create an industry programme which makes a positive difference. The calmness and good luck which is associated with the amethyst crystal is offered as a light-hearted way to provide a mood boost.”

Simply Biz Mortgages CEO, Martin Reynolds, added: “As we emerge into an environment which undoubtedly offers advisers huge market opportunity, it is inevitable that some advisers will still need lifting and supporting emotionally with positivity.

“Any initiative which therefore promotes health and wellbeing has to be applauded and the Simply Biz Mortgage team look forward to helping Jason and CSF as the campaign progresses.”

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