Defaqto has launched a new analysis and research tool designed specifically for asset managers.

The group’s ‘Engage Insights’ offering aims to widen the data available to distribution teams, product teams and investment managers to drive strategic decision making.

Defaqto, which is part of Fintel, provides independent ratings and reviews for IFAs, wealth managers and paraplanners, covering risk, performance, functionality, service, ESG and Consumer Duty.

The firm said its new platform provides comprehensive intelligence of “the whole market in one place”, and will enable performance analysis against peer groups and provides detailed cost data that will inform smarter commercial decisions.

Defaqto CEO, John Milliken, said: “We wanted to design a tool that empowers asset managers to analyse funds, fund ranges, discretionary propositions, and MPS portfolios at the most detailed level.

“The deep insight provided by the platform will enable users to have the most effective and strategic distribution in the UK retail market.”

Engage Insights has been built on the same platform as Defaqto Engage, a financial planning tool used by more than 30% of UK financial advisers and the source of over £50bn in recommendations annually.

Using the new tool will give asset managers visibility of how their proposition is showcased in Engage who can then see how the key differentiators between propositions are selected by advisers.

Milliken added: “There has been a lack of detailed portfolio and management data in the UK MPS market, so we are also featuring our industry leading MPS Comparator series within Engage Insights, alongside trends analysis, MIFID disclosure cost data and Defaqto ratings and reviews.”

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