Equity Release Group (ERG) has announced a new partnership with Responsible Lending, the exclusive provider of the Royal London Equity Release product range.

The move follows the announcement of ERG’s recent strategic partnership with price comparison service, MoneySuperMarket (MSM), to enable MSM consumers to compare later life lending options.

ERG’s customers, partners and advisers will have access to all three of the new products in the Royal London Equity Release product range – principal, standard and premier.

The latter two offer live, flexible pricing results via API feed, and their product features currently include no application or valuation fees, downsize protection, and flexible voluntary payments up to 10% per annum of the original loan.

Founder and CEO at ERG, Mark Gregory, said: “Partnering with Responsible Lending is a fantastic affiliation and opportunity for both parties as it enables Responsible Lending to increase their distribution through Equity Release Supermarket and our partners such as MSM, whilst providing us with three product additions to benefit our customers.

“The market has been crying out for a broader product mix, and now with the addition of the Royal London Equity Release products, alongside the breadth and depth of our consumer base, we expect to see increased distribution and growth within the market.”

Intermediary sales director at Responsible Lending, Chris Flowers, said: “The expansion of our range via ERG’s unique technology landscape will allow for far greater flexibility and choice, which consumers continue to require and demand.

“Equity release remains an important later life finance option, and through this affiliation we believe we are improving the options, possibilities and meeting the specific needs of homeowners looking to unlock their property wealth across the UK.”

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