Financial services technology provider EV has integrated its end-to-end financial planning solution EVPro with Plannr, the customer relationship management (CRM) tool for advisers.

The integration with EVPro’s Invest module, which allows advisers to create investment solutions in line with their clients’ financial objectives and risk appetite, is now live and will enable a seamless transfer of client and asset information from Plannr into EVPro.

Plannr customers can now use EVPro to analyse and risk rate their assets effortlessly without the need to rekey information, reducing errors and cutting the time taken to create plans. The functionality can be used for new clients or to review existing plans.

It also includes separate risk rating methodologies for growth and income objectives, considering the different needs of those in accumulation versus decumulation, in line with the recent thematic review of retirement income advice by the Financial Conduct Authority (FCA).

Further integrations with EVPro’s Risk, Goal, Solver and Review modules are planned. This will provide Plannr users with a seamless link to a range of financial planning tools that include client risk profiling, cash flow planning, automated stress testing and portfolio optimisation.

Product director at EV, Ashley Staples, commented: “Integrating EVPro with advisers’ preferred back office solutions is a key priority for us, to drive efficiencies by eliminating rekeying and reducing errors.

“Based on adviser feedback, EVPro’s Invest module was a key starting point for the integration with Plannr, supporting better outcomes by helping advisers assess investment suitability and ensure the chosen solutions are consistent with the client’s objectives and risk appetite.”

Joint director at Plannr, Gareth Thompson, added: “The CRM is central to how advice firms run their business.

“By adding robust integrations with tools like EVPro, we can further reduce complexity within the advice journey, helping advisers spend less time on admin and more time interacting with clients.”

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