Experian has announced a new partnership with Sardine, a firm specialising in behavioural biometrics and device intelligence-based fraud prevention.

As online attacks and scams become increasingly sophisticated with the use of GenAI deep fakes, mobile emulators, advanced bots, and VPNs, Experian said it is “critical” for businesses to identify genuine customers to prevent fraud losses.

The credit rater also suggested this would help to meet evolving compliance requirements, including know your customer (KYC) and anti-money laundering (AML).

Sardine can identify suspicious activity by using technology that integrates both device intelligence and behavioural biometrics into one platform, enabling users to analyse every customer interaction. The firm’s technology will now be available on Experian UK&I’s fraud and identity platform.

Managing director credit and verification services at Experian UK&I, David Bates, said that behavioural biometric technology is “fundamental to fraud prevention”.

“By deploying it throughout the customer journey, businesses can act with confidence that their fraud prevention systems are well-placed to deal with increasingly sophisticated fraud attacks,” Bates said.

“As part of our continued investment strategy into behavioural and device intelligence capabilities, Sardine provides cutting-edge technology in this space, and we look forward to working with them to help our U.K. customers in the fight against fraud.”

CEO and co-founder of Sardine, Soups Ranjan, added: “The rise of authorised push payment fraud, social scams, and money mules have driven the need for greater innovation in fraud and compliance defences.

“By combining the scale and trust of a brand like Experian, the innovation of its platform, and Sardine’s advanced fraud detection capabilities, this collaboration will be a crucial step in reducing scam volume and consumer harm.”

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