Guardian Financial Services has joined the Quilter Select protection panel to expand its distribution reach.

The move will open access to around 3,000 advisers in Quilter’s network advice business.

Guardian is an appointed representative (AR) of Scottish Friendly Assurance Society and the market-facing brand under which it promotes its proposition and engages with advisers.

The Quilter Select panel appointment follows Guardian’s entry into income protection. The protection challenger brand’s capability will allow delivery of a range of individual protection products for Quilter advisers to recommend to their clients.

“We’re absolutely delighted to secure a place on the Quilter Select protection panel and to achieve this recognition for our brand,” said head of strategic partnerships at Guardian, Vincent O’Connor. We know the team at Quilter like Guardian’s approach and were keen to see us offer the clients they serve a full menu of individual protection products. With the launch of our Income Protection cover earlier this year we are now able to deliver that.

“We look forward to working closely with the Quilter team and the advice firms in their group to bring Guardian’s award-winning protection to more families who need it.”

Mortgage and protection proposition director at Quilter, Charlotte Nixon, added: “Delivering good consumer outcomes is a fundamental aspect of any protection proposition and this is only getting more important under the new Consumer Duty regulation.

“We were impressed by Guardian’s recent income protection proposition, particularly its ‘own job’ definition which gives more certainty at claim as well as good levels of flexibility to suit a range of client budgets.

“We firmly believe protection has a role to play in improving our clients’ financial resilience and we look forward to working with Guardian and the other providers on our panel to help our clients put in place what they need to protect their financial future.”

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