Forty-nine per cent of adults to have experienced adverse credit in the last three years and are planning to purchase a house in the next year with a mortgage, or remortgage, have said they would use online research to find a broker.

New findings from specialist lender, Pepper Money, also found that 44% of adults to have experienced adverse credit said they would select a broker based on existing relationships, while 36% said they would ask for recommendations from family and friends.

The latest research was carried out on behalf of the specialist lender by YouGov, identifying and questioning 600 people to have experienced credit problems – which included missed payments, CCJs, defaults, unsecured arrears and secured arrears, in the last three years.

Pepper Money sales director, Paul Adams, said: “Our programme of research has shown that there is considerable demand for mortgages from people who have experienced credit blips in the last three years, and many of those people have concerns about having an application declined.

“This presents opportunity for brokers to promote the services they offer to potential clients, and with half of customers in these circumstances saying that they would use online research to find a broker, it’s clear that brokers can benefit from working on their online presence.”

YouGov used a total sample size of 4,163 adults to find 600 people who had experienced negative finance in the last three years.

Legal & General Mortgage Club head of lender relationships, Danny Belton, commented on the findings: “It is no surprise that in today’s world, potential customers start their search online to find an adviser. However, the fact that these customers are seeking advice from an adviser is very encouraging.

“This demonstrates the need for advisers to make themselves more visible online, and to stay close enough to existing customers so that they can be recommended to friends and family that may need their help.”

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