Housing demand reaches highest ever October level – NAEA Propertymark

The number of prospective home buyers reached an average of 451 per estate agent branch in October, according to data from NAEA Propertymark, the highest ever figure it has recorded for the month of October since records began.

NAEA Propertymark’s October Housing Market Report revealed that this figure had fallen since September, when housing demand was at its highest since August 2006 – with 525 prospective buyers per branch.

The professional body for estate agents said its latest numbers are “unusually high” and reflect the effect of the Stamp Duty Land Tax holiday on the market in England, as well as the Land Transaction Tax in Wales, and the Land and Buildings Transaction Tax in Scotland.

Another highest recorded figure was the number of sales agreed per estate agent branch. NAEA Propertymark revealed that this reached a landmark figure of 12, the highest figure recorded for October since 2006. Year-on-year, the number of sales per branch has increased by 50%, rising from eight in October 2018 and October 2019.

The percentage of properties that sold for more than the original asking price had a marginal fall from September’s 8% to 7% in October. However, the data indicated that first-time buyers were not deterred, and sales stood at 21%, rising from 19% in September.

NAEA Propertymark chief executive, Mark Hayward, commented: “Typically, we see the property market slow down as we approach the festive period and people put their sale on hold until the New Year. However, the pressure of completing sales ahead of the stamp duty holiday ending means that we have seen the number of potential buyers and the number of sales completed remain unusually high for this time of year.

“This boom has been hugely beneficial for the housing market; however, we are increasingly concerned about the impact of the stamp duty cliff edge on 31 March 2021.

“This cliff edge has already increased pressure on service providers within the industry, causing delays for buyers and sellers, and could cause thousands of sales to fall through at the final hurdle as buyers realise their sale will not be completed ahead of the deadline.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


The UK housing market in 2024
The performance of the UK housing market in 2024 has largely exceeded many people's expectations, although challenges remain for first-time buyers due to house prices increasing and a testing rental market for many. Regional disparities, such as the North-South divide, also continue to influence housing accessibility and affordability for many buyers in pockets of the country.

Intergenerational lending
MoneyAge News Editor, Michael Griffiths, hosts Family Building Society BDMs, Amar Mashru and Arif Kara, to discuss intergenerational lending and explore ways that buyers can use family income to help increase their borrowing capacity when applying for a mortgage

Helping landlords make their cash work harder
MoneyAge Editor, Adam Cadle, talks to Family Building Society BDMs, Arif Kara and Nathan Waller, about the resilient BTL market, the wide variety of landlords that Family Building Society caters for, and how niche products like an Offset mortgage can help improve cashflow.