Ipswich Building Society has completed its rebrand and will now be known as Suffolk Building Society.

The society said its new name and new look represents a “significant evolution”, with the rebrand including a new intermediary website that offers an improved user experience following consultation with brokers.

The new website also includes a range of information and resources to assist intermediaries with the name change.

Suffolk Building Society CEO, Richard Norrington, said that the change to Suffolk Building Society has been a “carefully managed and gradual process”, so that existing branded materials have wound down to reduce unnecessary expense and minimise our carbon footprint.

“Whilst it is a new name, and a new brand, what isn’t changing is the importance of intermediaries to our business model,” Norrington said. “Our dedicated BDMs, support team and underwriters continue to adopt a personal approach, employing common-sense lending rather than being led by algorithms, meaning we will continue to consider every application on its merits.

“So, whether an intermediary is placing a case for a first time buyer, older borrower, a self builder or casual landlord, they can rest assured that we’re still working in the same way, with manual underwriting at the heart of the new Suffolk Building Society.”

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