Burrow has announced that financial services software provider, Iress, has signed a partnership to include the Burrow on-boarding and qualification tool as part of its intermediary proposition.

The tool provides brokers with an online client qualification experience that uses a chat-style interface to qualify the customer and deliver a mortgage report at the end of the process.

Burrow, which is owned by the DPR Group, said its “customisable” white-label experience uses a combination of affordability, criteria and product sourcing within the mortgage report. The on-boarding tool is currently used by over 40 eKeeper customers and can be integrated into any back office solution.

The move will mean that any leads generated by each customer interaction can then be nurtured in Iress’s flagship back-office solution, Xplan mortgage.

Head of the Burrow Digital Mortgage Platform, Pradeep Raman, commented: “The success of Burrow on-boarding continues to validate that customers need more qualified and relevant information at the start of their mortgage journey.

“More importantly, it starts the customer relationship far earlier into the process by building up trust and value of the broker.

“Having Iress endorsing our solution, we know their broker customers will see more qualified leads and overall better customer engagement.”

Iress executive general manager – commercial, Dave Miller, added: “With the world becoming ever more digital it’s essential that the mortgage process keeps pace.

“A digital on-boarding solution is an intrinsic part of this drive to digitisation and partnering with Burrow keeps our customers well ahead of the innovation curve.”

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