Just Mortgages has announced it has become the latest firm to join the Equity Release Council.

The move will mean the brokerage adheres to the council’s code of conduct and overarching principles of acting in good faith and in the best interests of the customer to deliver suitable outcomes.

According to the council’s data, 2022 saw record activity – even with the mini-Budget disrupting much of Q4. The equity release market saw a 23% increase year-on-year in both new and returning customers, the highest rate of growth since 2018.

Joining the council will also extend Just Mortgages’ commitment to later life lending, having become authorised to advise on equity release four years ago. Previously, Just Mortgages had worked with providers to operate a referral service that catered to clients needing access to the market.

“With the equity release market continuing to show significant growth, our membership of the Equity Release Council demonstrates to homeowners that Just Mortgages is a trusted source of impartial advice on later life products and services,” financial services director at Just Mortgages, Ashley Edwards.

“In an environment where homeowners are looking to enhance their retirement income or support the next generation, equity release and later life borrowing are becoming key parts of the wider mortgage mix. However, equity release may not always be the right option, making solid financial advice from a qualified broker an essential part of any decision-making process.

“It’s fantastic to see our holistic approach to later life lending recognised by the council.”

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