Legal & General Mortgage Club has announced it is to offer an API-driven WordPress integration to mortgage advice firms.

The proposition builds on the same technology used by the club to power its SmartrFit platform, which combines criteria sourcing with an inbuilt affordability calculator to help advisers understand which lenders would be suitable for their clients.

L&G said the white-labelled version can be easily integrated into a broker’s existing website, allowing them to offer a similar affordability calculator service, but without the need for bespoke coding.

By gathering basic affordability information about the customer, the system would help potential clients to quickly understand what a mortgage lender may allow them to borrow, and also gathers financial information which the broker can then use to complete a real application more quickly.

The mortgage club expects the tool to help SME advice firms by helping to remove some “key barriers to tech adoption”, while helping to keep costs down.

L&G Mortgage Club head of broker propositions and relationships, Clare Beardmore, commented: “Knowing broadly how much they can borrow from a mortgage lender is one of the very first steps for anyone looking to buy a home and it’s a question that advisers hear all too often.

“However, this latest product is designed to help automate the process, while also generating leads for advice businesses.

“This is a great example of using technology to support brokers, especially for smaller firms looking to provide services normally available only to larger outfits. We have seen success with these types of partnership already, having launched a similar function with My Simple Mortgage and we anticipate this will go a step further by opening the door to a real variety of other firms.”

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