Landbay has announced the launch of a new application process with the introduction of an instant Decision in Principle (DiP), as well as a refresh to its product range.

The buy-to-let (BTL) lender revealed its new application process has been designed “by brokers for brokers” and that a DiP will now take just two minutes.
  
The process was designed to be “better, faster and more intuitive”, according to Landbay, which said it used broker focus groups to test the system and recommend changes. Brokers also decided the order and flow they thought the application process should go through – further helping to speed up the process.

Landbay also announced it was refreshing its product range, indicating it will continue to lend up to 75% LTV and up to £1m to individuals and limited companies, across a whole range of mainstream and specialist BTL cases.
 
Landbay managing director of intermediaries, Paul Brett, commented: “We have spent many months designing and building our DiP and application process to be what we believe to be the best and most streamlined in the BTL market.

“Brokers are the lifeblood of our business and so they were instrumental in the design of this, in order that we could deliver what they want in the way that they most need it.
 
“Our product range revamp is necessary to cope with ongoing market conditions and ensure that Landbay continues to be strong and steady in these challenging times. We believe in a hands-on approach to achieve the most appropriate outcome both for the broker and their client. Our aim is always to be the first port of call for specialist BTL cases.”

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