LiveMore Capital has announced the launch of a partnership with PRIMIS Mortgage Network with immediate effect.
The lender indicated that it has been working to broaden its market reach so that it can provide a greater choice of options for intermediaries, to help more borrowers over the age of 55.
“The relevance of our product is even more important during these challenging times with many parents raising capital to help support their children during this unprecedented period,” said LiveMore director of sales, Alison Pallett.
“The opportunity to work with PRIMIS gives us a fantastic platform to showcase our products and proposition. Our market leading LTV of 75% coupled with our fresh look at affordability, really does mean that intermediaries will be able to offer more choice to their customers.
PRIMIS proposition director, Vikki Jefferies, added: “Partnering with LiveMore is an exciting move for us. Over recent years, assets such as property have enabled many borrowers to fund their later years with confidence, and demand for products which allow older homeowners to utilise their housing wealth is continuing throughout the ongoing crisis.
“By partnering with LiveMore, we are confident that our firms will be better equipped to support clients with their lending needs in retirement.”
NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?
The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.
Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.
The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.
In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.
© 2019 Perspective Publishing Privacy & Cookies
Recent Stories