Mortgage Advice Bureau (MAB) has completed the acquisition of technology and data company, Dashly, for an undisclosed amount.

The move will see Dashly’s technology, which includes mortgage monitoring for the wider intermediary market, tailored exclusively to MAB’s strategic roadmap.

MAB, which has more than 2,000 advisers offering expert mortgage, protection and general insurance advice, said the integration will allow it to synchronise data seamlessly and ensure its advisers can “stay one step ahead” for their clients.

Dashly will enable MAB to turn ongoing customer contact into a personalised experience, with the interactions available directly within the platform, ensuring that when advisers engage with customers, they have a complete view of their circumstances and the most competitive options available.

MAB said it is also using artificial intelligence (AI) to create a customer engagement model that enhances retention rates and delivers lifetime value for customers.

“Dashly’s data hub and mortgage monitoring tool align perfectly with our plans to widen the reach of our partner firms and add continuously increased value to existing and future customers,” said MAB CEO, Peter Brodnicki.

“Dashly has a strong and ambitious team, and we have an exciting roadmap we’re working on together.”

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