Mortgage Advice Bureau (MAB) has launched a new app as part of a strategic partnership with digital coaching fintech, Life Moments.

The mortgage intermediary and specialist network for brokers said its “Home Buying Buddy” app has been designed to support first and next time buyers develop a clear and informed plan to the purchase of their home.

Launched to help address the growing complexity of the home buying landscape, MAB revealed its new digital journey integrates mortgage and savings calculators alongside educational materials.

The partnership will enable MAB to accelerate the adoption of technology into the broker network and use the Life Moments platform to enable rapid proposition development, an enhanced data capability and increased personalisation of customer offerings.

“This is another major step forward in terms of how we can further engage with our customers and offer a more personalised experience,” commented MAB CEO, Peter Brodnicki. “It allows us to deliver tangible value to the customer from the early stages of their research process and home buying journey.”

Life Moments CEO and co-founder, Ben Leonard, added: “Life Moments digital coaching technology engages and nurtures consumers to achieve their life goals. Buying a home is one of the most stressful but exciting life goals and working with MAB helps us to provide the best tools to consumers, to help them achieve their home ownership dreams.

“This strategic partnership is a great example of how through collaborating with mission-aligned firms, we can help more people play life better.”

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