Paradigm Protect has added the LV= range of general insurance (GI) products to its panel.

Member firms of Paradigm Protect can now access LV=’s GI products which include buildings and contents insurance and for the first time ever landlords insurance, providing a new offering for advisers to their clients.

LV=’s buildings and contents insurance products provide cover up to £1.5m for rebuilding costs, with customers able to choose between £80,000 or £150,000 of contents cover, and contents stolen from outbuildings is also included. The insurer’s landlord insurance product provides buildings and contents cover for rental properties, with optional extras such as home emergency cover and legal expenses.

Paradigm Protect is the directly authorised protection proposition part of Paradigm Mortgage Services, and head of protection at Paradigm, Mike Allison, commented: “For too long, clients have often been left to their own devices when it comes to GI, and can be left with inadequate cover not fit for their own circumstances which ends up not living up to expectations when a claim is made.

“Advisers can ensure this doesn’t happen by including GI as part of their full advice proposition and by doing so, not only do they ensure their clients have the right cover, but they can also develop a potentially valuable income stream for many years to come.

“Providers such as LV= also offer a range of support to get the most out of this sector, and in utilising everything Paradigm Protect has to offer, we can help firms develop a very healthy advice proposition that can make a considerable difference to both clients and the bottom line.”

Head of Intermediary at LV= General Insurance, Sarah Watts, added: “We are thrilled to become part of the Paradigm panel and help advisers provide the cover their clients need. We’ve worked really hard to ensure our products have great value and protection, with two levels of cover, but also focused really hard on how advisers can get access to our products with ease.

“Our five-question quote journey means advisers can spend more time assessing clients’ needs, which we know is so important to ensure they offer the right level of protection.”

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